Strategic Alliances Practices on Performance of Local Airlines in Kenya
نویسندگان
چکیده
Freedom in the airline industry coupled with deregulation has created variation fares response to demand, by challenging and ever-changing competitive environment leading entry of many airlines industry. However, have been met challenges remain operational Airlines changed their dynamics operation counter network carriers forming strategic alliances, which become a powerful tool for these airlines, enhancing revenue, expanding networks, rationalizing costs. The main purpose this study was assess alliance practices on performance local operating Kenya. Specifically, sought to: Determine effect behavior practices, Competitive market Bargaining power, Transaction costs anchored following theories: Market cost, RBV firm, institutional theory used descriptive research design targeted all 59 Airline companies currently purposively heads Strategy, Marketing, Product Development, Finance, yielding total 236 respondents. scientifically applied 30% sampling technique target population attain representative sample size seventy–one Primary data were collected using structured questionnaire through 'drop pick' method. A pilot conducted six test reliability validity tools. analyzed both descriptively inferentially Statistical Package Social Sciences (SPSS) computer software Version 24. results presented statistical frequency distribution tables. revealed that behavior, market, bargaining transactional cost had significant positive performance. Moreover, showed jointly accounted approximately 80.82% (R2 = 0.8082) firms hence recommended management improve alliances performances.
منابع مشابه
Strategic hospital alliances: impact on financial performance.
Acute care hospitals have increasingly been forming local strategic hospital alliances (SHAs), which consume considerable resources in forming and may affect the competitiveness of provider markets. This research shows that SHAs and market factors, which have been perceived to be threats to hospitals, are related to hospitals' financial performance. Among the findings are that SHA members have ...
متن کاملAnalyzing the Effects of Resource Relatedness on Strategic Alliances Performance
Very few studies have examined performance implications of strategic alliance announcements in the information technologies industry from a resource-based view. Furthermore, none of these studies have investigated resource congruence and alliance motive as potential sources of abnormal firm performance. This paper extends upon current resource-based literature to discover and explore linkages b...
متن کاملinvestigating the interaction of language knowledge and strategic competence in the performance of efl learners on reading-to-write and writing-only test tasks
این مطالعه به دو روش کمی و کیفی و با هدف بررسی استراتژی های فراشناختی فراگیران زبان انگلیسی به عنوان زبان خارجی در دو آزمون نوشتن و نوشتن ترکیبی انجام پذیرفت. در بخش کمی برای سنجش میزان استراتژی های فراشناختی از یک پرسشنامه که بر اساس مدل بکمن و پالمر (1996) ساخته شده بود استفاده شد. پایایی و روایی سازه ی پرسشنامه هنگام مطالعه ی پایلوت و روایی محتوای آن با جمع آوری نظرات نُه متخصص در رشته سنجیده...
Exploration and exploitation fit and performance in international strategic alliances
Exploration and exploitation constitute two separate, potentially conflicting strategic choices for firms engaged in international strategic alliances. Our empirical study challenges the ambidexterity argument and demonstrates that exploration and exploitation are separate (though not necessarily antithetical) strategies with different antecedents and performance consequences. Our results show ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: The International Journal of Business and Management
سال: 2023
ISSN: ['2321-8916']
DOI: https://doi.org/10.24940/theijbm/2023/v11/i1/bm2212-024